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Home: Welcome

I am a hybrid designer (+6 years experience)with visual background and research practice. Lived in 6 cities in the past 3 years, I am now based in Berlin, Germany. Recently I have been exploring the world of coding. 👾

JINYU LI

🤹🏼‍♀️ Hallo, my name is 

I believe that Design Thinking can solve business problems.

PROJECTS

Projects involve Product Design, Visual Design, and User Research.
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My role: User researcher and UX designer

TEACHER'S JOURNEY AND WHY THEY LEFT
- EF (Education First) -
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My role: UX researcher

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My role: Visual designer

ILLUSTRATION
- Architecture in The U.K. -
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My role: Motion designer and coder

DATA VISUALISATION USING JS 
- Cities I Have Been -
Home: Portfolio
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My role: Product designer

My role: Product designer and researcher 

FREE TRIAL EXPERIENCE
- Urban Sports Club -
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SKILLS

UX/UI DESIGN

Figma, Adobe Creative Suites, Sketch, Figma, Abstract, InVision, Agile Prototype, Usability Testing, Html/CSS/JS

RESEARCH

User Interview, Customer Journey Map, Design Thinking, HCD, Research Design, Data Analysis, Competitor Analysis

ILLUSTRATION & VISUALISATION

Using different materials to paint, draw, and sketch, to show off ideas in an early stage. Wall-painting, Comics, Storytelling, Data visualisation

Home: Skills
Home: Education

EXPERIENCE

Senior Product Designer 

2020-present

Product Designer 

2019-2020

UX designer

2018-2019

User Experience consultant

2016-2018

University of Southampton, U.K.

Master Degree in Design Management, 2014-2016

Xi'an Academy of Fine Arts

Bachelor Degree in Visual Communication, 2010-2014

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