DESIGN UXUI FOR THE CHINESE USERS
April - October 2016
The Internet industry is big in China, but what is the Chinese people's perspective to UI and UX?
THE EVOLUTION OF CHINESE APP
China’s internet ecosystem has evolved quite differently from the west. In some areas, the market has actually leapfrogged ahead, especially when it comes to E-commerce and social media.​
​
On average, Chinese citizens use the internet far more frequently than Americans, they also tend to use more entertainment-focused functions and activities than those in the west.​
​
Internet and more specifically mobile internet is huge in China. 48% of China’s population are internet users. Of that amount, 95% are active on social media, and 87% of social media users are accessing via smartphones.​
​
China’s smaller cities and rural areas are the major sources of growth and potential in China’s digital future. Capturing new consumers and users in these areas will be the focus of many digital services going forward.
